Introduction In 2023, Temu secured the coveted title of "Fast-Retailer of the Year" and dominated the charts as the most downloaded iOS app in the United States for a significant portion of the year. This accomplishment undoubtedly reflects its popularity and the convenience it offers to fashion-conscious consumers. However, beneath the glittering facade of Temu's success lies a darker reality that warrants serious consideration—the environmental impact of its rapid rise in the fashion industry.  The Fast Fashion Phenomenon Fast fashion has become synonymous with the modern consumer landscape, characterized by quick turnover of trendy clothing items at affordable prices. Temu,...